The Power of Fairness Over Niceness in Salary Reviews: A Message to Startup CEOs
- Anne Clemence Sire
- Oct 11, 2023
- 2 min read
In the world of startups and small businesses, the emotional connection between leaders and their employees often runs deep. It's not uncommon for CEOs and founders to make decisions based on their feelings and personal relationships within the company. However, when it comes to salary reviews, being fair should always take precedence over simply being nice. In this article, we will explore why fairness should be the guiding principle in compensation decisions and why it's in the best interest of both the company and its top performers.
The Emotional Connection
In the early stages of a startup or a small business, the sense of camaraderie and shared passion can lead to close bonds between leaders and employees. This emotional connection can sometimes cloud judgment when it comes to salary decisions. CEOs and founders may feel inclined to reward employees they like, undergo personal issues or those who have been with the company from the beginning. While this sentiment is undoubtedly well-intentioned, it can lead to inconsistencies in compensation that may not align with employee performance.
The Pitfall of Uncompensated Performance
One of the most significant risks of favoring niceness over fairness in salary reviews is the potential neglect of top performers. When salary decisions are driven by emotions or personal relationships rather than objective performance metrics, top performers may not receive the recognition they deserve. This can have severe consequences for the company, as high-performing employees are likely to become disengaged or seek better opportunities elsewhere.
The Fallacy of Uniform Salaries
Another common mistake in salary reviews is the practice of giving employees in the same role with the same years of experience the same salary. While this approach may seem equitable, it fails to account for variations in individual performance, skills, and contributions. Treating all employees as if they are interchangeable can lead to resentment and demotivation among high-performing team members who feel undervalued.
The Importance of Fairness
In conclusion, if you want to be a kind and effective leader, it's essential to prioritize fairness in salary reviews over mere niceness. Fairness ensures that employees are rewarded based on their contributions, skills, and performance rather than personal feelings or arbitrary decisions. When compensation is fair, it creates a culture of trust, transparency, and meritocracy within the organization, which can lead to increased employee satisfaction, loyalty, and long-term success for the company.
As CEOs and founders, your role is not just to lead but also to make difficult decisions that benefit both your team and the organization as a whole. By embracing fairness in salary reviews, you demonstrate your commitment to valuing and retaining top talent while fostering a workplace culture that encourages continuous growth and excellence.
In the end, remember that being fair is not just the right thing to do; it's also the best thing for your company's success. So, if you want to be nice, be fair – it's a choice that will pay dividends for your business and your employees.

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